Privacy Policy

How we collect, use, and protect your information

Last updated: January 2025

Introduction

The Laser Gurus ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website thelasergurus.com and use our laser engraving tools and resources.

By using our website, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, do not use our website.

Information We Collect

Information You Provide Directly

  • Newsletter Subscription: Email address when you subscribe to our newsletter
  • Contact Information: Name, email, and message when you contact us
  • Tool Usage Data: Information you input into our laser calculation tools (project costs, material types, laser settings)
  • Chatbot Interactions: We collect and store conversations with our chatbot service

Information Collected Automatically

We use PostHog analytics to understand how our website is used and to improve our services. This includes:

  • Usage Analytics: Page views, time spent on pages, clicks, and user interactions
  • Technical Information: IP address, browser type, device information, operating system
  • Performance Data: Page load times, website performance metrics
  • Cookies and Local Storage: Session cookies, preference settings, analytics identifiers

How We Use Your Information

We use the information we collect for the following purposes:

  • Website Operation: Provide, maintain, and improve our laser engraving tools and content
  • Communication: Send you newsletters, updates, and respond to your inquiries
  • Analytics: Understand website usage patterns and improve user experience
  • Technical Support: Diagnose technical problems and provide customer support
  • Legal Compliance: Comply with applicable laws and regulations

PostHog Analytics

We use PostHog for website analytics and performance monitoring. PostHog:

  • Collects anonymous usage data to help us improve our website
  • Does not require personally identifiable information for analytics
  • Provides extensive privacy controls and opt-out options
  • Is GDPR and CCPA compliant when properly configured

Opt-Out: You can opt out of PostHog analytics by enabling "Do Not Track" in your browser or by contacting us to request opt-out.

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share information in these limited circumstances:

  • Service Providers: With trusted service providers who help operate our website (PostHog for analytics)
  • Legal Requirements: When required by law or to protect our rights and safety
  • Business Transfers: In connection with a merger, sale, or transfer of business assets
  • Consent: With your explicit consent for specific purposes

Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no Internet transmission or electronic storage is 100% secure.

Data Retention

  • Newsletter Data: Until you unsubscribe or request deletion
  • Analytics Data: PostHog retains anonymous analytics data according to their retention policy
  • Contact Information: As long as needed to respond to your inquiry
  • Cookies: Session cookies expire when you close your browser; persistent cookies according to their expiration settings

Your Rights and Choices

General Rights

  • Access: Request information about data we have collected about you
  • Correction: Request correction of inaccurate personal information
  • Deletion: Request deletion of your personal information
  • Opt-Out: Unsubscribe from newsletters and marketing communications

GDPR Rights (EU Residents)

If you are located in the European Union, you have additional rights under GDPR:

  • Data Portability: Request your data in a portable format
  • Restriction: Request restriction of processing in certain circumstances
  • Objection: Object to processing based on legitimate interests
  • Automated Decision-Making: Right not to be subject to automated decision-making

CCPA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):

  • Know: Right to know what personal information we collect and how it's used
  • Delete: Right to request deletion of personal information
  • Opt-Out: Right to opt out of sale of personal information (we do not sell personal information)
  • Non-Discrimination: Right not to be discriminated against for exercising privacy rights

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience:

  • Essential Cookies: Required for website functionality
  • Analytics Cookies: PostHog cookies for website analytics
  • Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. See our Cookie Policy for detailed information.

Third-Party Links

Our website contains links to third-party websites (such as our Etsy store). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

Children's Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us.

International Data Transfers

Your information may be processed in countries other than your own. We ensure appropriate safeguards are in place for international data transfers in compliance with applicable laws.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, please contact us:

  • Email: contact@thelasergurus.com
  • Response Time: We will respond to privacy requests within 30 days

Quick Privacy Actions

  • Opt Out of Analytics: Enable "Do Not Track" in your browser or contact us
  • Unsubscribe from Newsletter: Click unsubscribe in any email or contact us
  • Request Data Deletion: Email contact@thelasergurus.com with your request
  • View Our Cookie Policy: See our Cookie Policy for detailed information about cookies and tracking